LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations an